In 2025, Dell’s partner incentive program are set to provide enhanced rewards across networking, storage, personal computers, and the acquisition of new customers, marking an exhilarating year for its partner ecosystem.
By refining tools and processes, Dell seeks to ensure a straightforward, reliable, and lucrative experience for its partners.
Denise Millard, Channel Chief at Dell Technologies, has indicated that this year is poised to offer significant growth prospects.
Dell’s Partner Incentive Program For 2025
The Dell’ spartner incentive program for 2025 presents increased margin opportunities in critical sectors such as personal computers, storage solutions, and networking equipment.
Moreover, partners can now explore additional avenues to integrate artificial intelligence through Dell’s channel.
This enhancement stems from comprehensive feedback sessions with partners, ensuring that Dell’s offerings are in tune with market demands.
Key Benefits for Dell Partners
Dell partners are particularly enthusiastic about the improved incentives related to storage and storage support services, which have become vital growth areas.
Additionally, Dell’s networking portfolio is anticipated to broaden, with a notable emphasis on the PowerSwitch Z-Series, which offers a threefold multiplier on base incentives.
VirtuIT, a Dell Platinum partner, has already adopted Dell Enterprise SONiC for clients moving towards open networking solutions.
CTO Josh Lee noted that the integration of Z-Series switches with SONiC support provides a robust solution.
Similarly, Michael Goldstein, President and CEO of LAN Infotech, underscored how the program’s rebates positively impact business profitability.
Anticipated Surge in Demand for Dell Products in 2025
As organizations and individual consumers gear up for a significant refresh of personal computers, the demand for Dell products is projected to reach its zenith in 2025.
With a global installed base of 1.5 billion devices, businesses are preparing to modernize their systems.
Concurrently, data centers are enhancing their artificial intelligence capabilities through the utilization of Dell’s cutting-edge servers, storage solutions, and networking infrastructure.
According to reports from IDC, Dell continues to lead in the sectors of storage, servers, and commercial personal computers.
The Importance of Partnerships in Dell’s Expansion Strategy
Millard emphasizes that despite Dell’s strong market presence, the implementation of its objectives necessitates robust partnerships.
In the last four quarters, Dell’s partners have accounted for nearly 50% of the company’s net revenue.
Initiatives such as the Partner First for Storage program, launched in late 2023, have been instrumental in boosting revenue generated through channels and strengthening the incentives for Dell’s partners.
Key Focus Areas for Dell Partners in 2025
In the current year, Dell is urging its partners to concentrate on three key domains:
Modern Workplace – As the PC refresh cycle approaches, organizations will need upgraded systems to maintain their competitive edge.
Modern Data Center – There is a growing demand from customers for adaptable, cost-efficient, and future-ready data center solutions.
Artificial Intelligence – Companies are transitioning from AI proof-of-concept initiatives to practical applications, leading to an increased need for AI infrastructure.
Enhanced Partner Incentives
To facilitate these objectives, Dell has launched a new targeted rebate initiative known as “compete select.”
This program is aimed at large, underrepresented end-user accounts and is accessible to all metal-tier partners.
Partners who secure new business in storage, data protection, or client devices within these accounts can earn a 4% rebate, which can be combined with other incentives, enhancing the attractiveness of the Dell partner incentive.
Furthermore, Dell is making significant investments in its partner-client PC sector. Titanium partners are now eligible for an additional 1.5% growth incentive for achieving quarterly targets.
This investment comes at a crucial time, as 400 million PCs running on Windows 10 will lose support after October.
Organizations will need to choose between paying for extended support or upgrading their devices, presenting a significant opportunity for Dell’s partners to capitalize on the Dell partner incentive.
Streamlined PC Portfolio and AI Integration
In January 2025, Dell introduced a refined PC portfolio at CES, consolidating the Inspiron, XPS, and Latitude brands into three categories: Dell, Dell Pro, and Dell Pro Max.
This initiative simplifies customer choices and aligns with Dell’s overarching strategy to enhance the accessibility of its product range.
Moreover, Dell predicts that 2025 will signify a pivotal moment for enterprise AI integration. As noted by Millard, the sector is evolving from experimental AI initiatives to extensive implementations.
Dell is collaborating closely with its partners to equip them with the essential skills for the effective deployment and management of AI solutions.
Through targeted workshops, partners can improve their expertise and establish Dell AI factories for their clients, thereby benefiting from the Dell partner incentive framework.
Expert Editorial Comment
With Dell’s partner incentive program providing increased rewards for networking, storage, PCs, and acquiring new customers, 2025 is poised to be a transformative year.
The upgraded partner program presents substantial margin enhancements, expanded AI prospects, and enhanced support for modern workplace and data center projects.
By prioritizing partner success, Dell is fortifying its ecosystem and reaffirming its dedication to channel-driven growth.
